TDC Entertainment's 'Tip of the Week'

This post discusses the difference between having music at your event versus having entertainment.

On the surface this seems like a brilliant idea….and it can be. A holiday weekend gives people more flexibility with their planning. Since Monday is a holiday, and most people will have the day off, Sunday can now function like a Saturday does……people can celebrate with you late into the night and still have the next day off to rest up or travel back home (if they’re from out of town) ! Moreover, since (most) people have Saturday off as well, out of towners have more time to travel to your event. On top of all this, Sundays are considered an ‘off prime’ day in the Wedding Industry since the vast majority of people book their weddings on Saturdays. (See my previous post.) Therefore, you can realize significant savings from most of the vendors involved in your event!

There is one big caveat in this idea, which, if not considered, can negatively impact your plans. Holiday weekends (which are usually far and few between) are big family and/or vacation times for many people. If you are planning to have your event during a holiday weekend (for the great reasons stated above) , you need to make an extra effort to ensure that you are getting firm commitments from the people who RSVP ‘yes’ to your invitation.

As a holiday weekend approaches, people will sometimes change their plans and might think that not showing up at your wedding will make little to no difference since ‘everybody else will be there’. I did a wedding on a Memorial Day weekend a few years back where this ended up having a major impact. The couple had received over 150 RSVP’s from people who had said that they were going to attend their wedding. Only 35 people showed up! I’m willing to bet that many of the people, who decided to no-show, thought that they would be the only ones who did so and therefore they would not be missed.  The bride was beside herself with grief and no amount of consolation could mitigate her disappointment.

The above scenario can be avoided (or at the very least, minimized) by getting firm commitments from your guests and even double checking with them a few weeks before your wedding date.  Make sure that they are making ‘your day’ a priority!

What Day of The Week Shall I Have My Wedding??....

This may seem (to some) to be a silly question……”Of course we’re having it on a Saturday!..........Saturday is ‘The Wedding Day’!!”   Yes, Saturday is, by far, the most popular (and logical) day on which to have your wedding.   People are (generally) off on weekends and having your event on a Saturday allows people the opportunity to attend and the time to get there easily.   The next day, Sunday, is also (usually) a day off for most people and it provides a day for them to rest before the work week begins (especially if your Wedding Celebration goes late into the night) .

Why consider having your event on any other day??   The simple and straightforward answer to that question is economy.  There are many different vendors involved in any wedding (Venues, Catering, Photographers, DJ’s, Florists, etc.) and the costs involved can add up pretty (and sometimes alarmingly) quickly!   One way to economize on the cost of your wedding is to choose a day other than Saturday.   In the Wedding Industry (and yes, it is an industry) , Saturday is considered ‘The Prime Wedding Day’ (for many of the reasons outlined above) .   Therefore most (read all) vendors charge their premium rates on that day…. law of supply and demand!   Conversely, most of the wedding vendors offer a discount (many times, significant) for events held on other days of the week.   Given the number of different vendors involved, this can result in big savings!

The above facts need to be balanced with the logistical issues of attendance…. what’s the use of ‘big savings’ if people can’t make it?!  This is the reason that most people still wind up choosing Saturday, even though it will cost them top dollar.   Friday is the end of the work week, but the issue of people having enough time to get off work and make it to your event can be problematic.  Sunday is indeed a day off for most people, but a Sunday wedding would (generally) need to be held early in the day so that people have time to ‘recuperate’ for the work week.

There are ways to minimize the attendance issues of having your wedding on a non-prime day.   They involve your relationship with and knowledge of your guests, your expectations for your event……and the (apparent) brilliant epiphany……’I know! I’ll have my Wedding during a Holiday weekend!!’  

More on this in a future post!

My previous tip touched upon a couple of things that can impact your event vis a vis dancing, namely the presence (or absence) of alcohol at your event and the location (placing) of the bar near the main room.

In this tip I would like to discuss the topic of the ‘timing’ of your event…...and by timing, I mean the time of day that your event is held.

In the 25 years that I have been DJing and/or hosting various engagements, I have noticed one thing…...when it comes to killing a dance atmosphere, nothing does a better job than daylight! For some reason, most people’s celebratory clock is not calibrated to function during the daylight hours. Even if there are alcoholic beverages present, people just don’t feel comfortable cutting loose (especially in an interior event venue) when the sun is up. To be sure, most people might join in a (usually slow) dance (or two) to celebrate (for instance) the joining of a couple in matrimony, but it’s difficult (at best) to get them to stay on the dance floor for any appreciable amount of time. I have seen exceptions to this (very few) , but for the most part this phenomenon is almost axiomatic.

The most notable exceptions to this rule are daylight events that are held outdoors (i.e. pool parties, picnic type family reunions, company fun days, etc.) . I discovered this by accident some years ago when I was DJing a day wedding that was held in an elegant lodge inside of a local state park. The building had a very nice reception room and a large, outside deck overlooking a lake. After the first dance, and the opening of the dance floor, people quickly migrated to the outside deck to socialize, leaving very few people inside. On a whim, I put my speakers out on the deck and, lo and behold, dancing started to break out spontaneously in various locations, culminating (ultimately) in a ‘dance floor’ that lasted well into the evening! This reinforced my observation about dancing (from my previous tip) ………. that people prefer to be coaxed into a dancing situation (by hearing music that they love and/or seeing others cutting loose) rather than being put on the spot.

I am by no means suggesting that you cannot (or should not) plan to have your event during the daytime! There are many reasons (logistical or otherwise) that you might have to favor a daytime event. I am merely suggesting that you keep all of this in mind to avoid any possible expectations that might set you up for a feeling of disappointment. Dancing is not the only measure of the success of any given event. Each engagement is unique unto itself, and there are many levels of ambiance that can define its success!

Whether it's a Wedding, an Anniversary, a Holiday Party or some other event, one thing that almost all people hiring a DJ (or a band) want is that their guests are on the floor dancing and having a good time!  While you can't control whether people will (or will not) dance at your event, their are certain things that you can do to maximize the desired outcome.  I will outline a couple of things that you can do which can facilitate a dance atmosphere.

1.) To Drink Or Not To Drink... (that is the question) ....One of the big options that people face when planning their event is whether or not there will be alcohol present and, if so, how much.  There is no doubt that a drink or two can loosen people up and encourage them to participate in the celebration.  However, as with everything in life, you want to strike a balance here.  You want your guests enjoying the party and feeling free to get out there and celebrate with you, however you probably won't want them stumbling about the dance floor.  Make sure that your bartenders understand and keep an eye out for folks who may have reached "their limit".  In this way you can maximize the enjoyment and safety of your guests, while minimizing undesired distractions.  While alcoholic beverages at your event can increase the numbers on your dance floor, it is by no means a necessary element.  I have done many events where there was no alcohol available, yet people were on the dance floor the entire evening.  

2.) Can you tell me where the bar is?? ....Even if you don't have alcoholic beverages available at your event (but definitely if you do!), it is usually desirable to have the available drinks served at a bar.  The big question is whether or not the bar is in the same room (or vicinity) of the dance floor.  Sometimes the logistics of the event (size of the room and number of guests) can preclude being able to have the bar in the same room, however, whenever possible, try to arrange it so that the bar can be in the main room.  When it comes to dancing, there is a big reason for this.....people don't respond well to being "put on the spot".......(i.e.  "It is now time for you to dance!" ).  People need a spot where they can feel comfortable and be able to socialize without the pressure of having to get on the dance floor.  They can then be coaxed onto the dance floor on their own terms (hearing music that they love and/or seeing others having a great time on the dance floor) !  When people have to leave the room to go to the bar (a place where people enjoy to congregate) they tend not to get onto the dance floor and, furthermore, the chances that they may depart go up dramatically.  Keep the bar (and the people) as close as you can to the celebration!

..... check us out next week for more on this topic!!

We here at TDC are going to be posting weekly to the site to inform and educate all our clients and potential clients on the ins and outs of planning your event!  Check back here weekly for details!

I have finally decided to take the plunge and add a blog to my site. I always wanted an easy way to share information with visitors and I'm super excited to start this journey. Keep coming back to my site and check for updates right here on the blog.